Overview
Black Math is a highly-regarded creative studio working with major brands. Their internal operations run on BMOS — a custom-built Coda workspace they developed over time to manage projects, resources, proposals, and client relationships. I was brought in to consult on and maintain the system, starting with clearing out years of accumulated technical debt and getting their core workflows running reliably.
The Challenge
BMOS had grown organically, and that showed. The document space was cluttered with legacy structure that made navigation and maintenance difficult. Several automations were buggy — particularly the Google Drive integrations responsible for creating client folders, proposals, and contracts. Multi-step manual processes that should have been a single button click weren’t. The bid and proposal workflow, one of the most business-critical flows in any agency, was unreliable and slow.
What I Did
- Rewrote the Google Apps Scripts driving Coda’s Google Drive integrations — domain folder creation, proposal generation, and statement of work contract creation. Replaced brittle legacy scripts with reliable, maintainable implementations
- Streamlined client-facing document workflows — replaced multi-step manual processes with single-action triggers (buttons and formulas) so the team spends less time navigating the system and more time doing actual work
- Cleared technical debt from the main document space — legacy structure, unused automations, and dead-end workflows that were adding noise without value
- Fixed automation bottlenecks throughout the system, reducing the internal bug ticket load the team was managing
Results
Quantifying operations improvements is inherently harder than measuring conversion rates. What’s clear: internal bug tickets for the platform have measurably decreased, and modernizing parts of the system has opened up capacity to scale in ways that weren’t possible before. The client has been vocal about the improvement.
What’s Next
BMOS is an ongoing engagement with a meaningful roadmap ahead — CRM integration, a major database and document structure refactor, a rebuilt scheduling overview, and the long-term goal of making BMOS AI-first: users interfacing primarily with agents rather than navigating Coda directly.