#_

Product-Engineer, Educator & Founder

I build and optimize digital products using data, testing, and AI tools to create measurable impact for businesses and their customers.

Core Tenants

1

Customer-Centered Solutions

Everything serves the end goal of delivering exceptional customer experiences. Technical decisions, business strategy, feature prioritization - it all flows from understanding and solving real customer needs.

2

Collaborative Discovery

The best outcomes emerge through open dialogue, ego-free exploration, and staying flexible as understanding evolves. This means early prototyping, frequent reassessment, and creating space for different perspectives to improve the solution.

3

Pragmatic Value Delivery

Focus on the 80/20 solutions that deliver maximum impact with optimal resource investment. This means distinguishing between vanity metrics and growth drivers, and having the confidence to guide stakeholders toward what actually moves the needle.

Latest Posts

Building a Documentation MCP Server for Vimeo Developers

Building a Documentation MCP Server for Vimeo Developers

One User, One Banana: What My Failed AI Startup Taught Me About Validation

One User, One Banana: What My Failed AI Startup Taught Me About Validation